Transactional vs. Relational Agents
Hi, I’m Sophia Sanchez, Tampa Real Estate Broker. I wanted to reach out today and talk to you about the differences between a transactional agent and a relational agent.
So many of you know that my business is built on referrals and word of mouth. I pour myself into my clients and the community to have a greater return on the relational benefits. So it’s almost like leveraging my network of clientele. So, if I have someone who owns a hair salon or an attorney, I try to keep and piece all that together.
Transactional agents work one deal at a time. They will typically advertise online. They’re expecting you to call them, and you don’t know them, and once you’ve closed, they move on to the next person and don’t do any follow-up. They’re never there as a trusted advisor or real estate agent after the transaction.
This is a different usage of the word transactional agent in real estate, but it is worth knowing. By default, in the state of Florida, every agent you reach out to, if it’s on a real estate sign or off the web, they’re by what you call a transactional agent or transactional broker. This term defines the type of responsibilities the agent will have to their client during a transaction. Single agency and dual agency are other terms describing the agent’s responsibility during a transaction.
We often work more as a single agent with our clients, meaning we have a greater sense of responsibility for the fiduciary to ensure we’re serving them at the highest level. So ultimately, at the end of the day, the relationship is so much more important than the transaction.
So I hope that made some sense to you. If you have any questions or want to elaborate further, feel free to reach out to me or drop me a message, and I’ll get back in touch.